2/11/2024 0 Comments Perfect moment sports ski suit![]() The Four Seasons, for example, has custom racks for easy access to the skis, and helmets shown on pedestals, as a gallery might display a work of art. “In our Four Seasons shop and in Hotel Jerome, where the merchandise is almost exclusively Bomber, we help decide how to display our products. Siegel isn’t, of course, the first brand executive to complain about retailers that don’t give his products the treatment they deserve on the selling floor, though he identifies some progress rectifying the situation. We’d rather not be in a store at all than be in a store that displays us as like cheap commodities.” ![]() “Luxury is treating each product like an Hermès or Chanel bag, like it’s a jewel. “Instead, most stock the skis like cheap commodities against a wall 20-feet wide, and that’s not what luxury is,” Siegel said. “Stores should present our equipment for what it is - a true luxury performance brand,” Siegel said. ![]() Ski prices average $1,900, with the artist series averaging $2,250, and the Bentley series, $2,850 to $3,750.īut sometimes for a high-end ski brand like Bomber, it’s a slippery slope. The Bomber ski shop at The Four Seasons Resort in Vail, Colo.īomber is in its fifth year of collaborating with Bentley on skis, poles and helmets, with additional versions being produced year after year, and Bomber has been getting creative providing special experiences such as helicopter skiing, dog sledding as well as dining opportunities at high altitudes. It’s a pricey membership, Siegel acknowledged, providing the convenience of having rental ski equipment delivered to your hotel or chalet to avoid the lines for rentals at the ski shop. 20, to alleviate some of the “pain points” of skiing, as Siegel put it - which generally revolve around the hassles of getting outfitted with equipment for a day on the slopes - a Bomber a subscription membership plan is being launched. The series expands on the concept, which in the past has involved the works of Jean-Michel Basquiat, Keith Haring and Dee Ali. In other maneuvers, Olivier Rousteing, creative director of Balmain, created a limited-edition Balmain-Bomber ski that, according to Siegel, could lead to Rousteing designing Bomber ski helmets and poles next year.Īnd Bomber extended its “Artist Series” skis with Italian artist Piero Golia, represented by the Gagosian gallery. “It’s basically a ‘special experience store’ that converts to Bomber in the winter while still being run by Wild Willow,” Robert Siegel, owner of Bomber Ski, told WWD. In Aspen, the Wild Willow Outfitters store inside the Hotel Jerome installed a full Bomber presentation of ski equipment and clothes, and also demos the handmade Bomber skis.
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